The Giants Story

A Creative Faction.

Humble Giants was founded with the ethos that brands deserve to be treated as unique personalities, with their own visual language and aesthetic compass.

We make sure that the unique story behind your brand becomes a point of conversation, and that your presence (on and off-line) is effective at keeping the conversation going. Combining a vast knowledge of advertising with a forward-looking sensibility, we (and our clients) traverse the boundaries of new and traditional media to fully tell your story.

Humble Giants’ approach engages personalized brand development to ground a consistent voice for our clients'. With a wide range of knowledge and skills, we can ensure that the appropriate channels & tools are being used to solve any design or production problem.

We also believe that when something is your passion, you do it better than anyone else. With this in mind, we have established a team of designers, developers & producers. When a project calls for extra-specialized skills & thinking, our team seamlessly grows and rises to the occasion. Working with Humble Giants' team means our clients enjoy the power of a diverse team, all from one studio.

MARK POWELL //

Accounts and Creative

Mark started his career designing for brands in the action sports industry. In 2005, during a year abroad in Australia he discovered a fresh approach. Mark returned stateside and began to focus on working with the moving image to communicate in new ways. This focus gives Mark an original approach to branding and design aesthetics using story-telling and movement.

Education
2010 MFA in Film Production / Chapman University's Graduate Film Conservatory, CA
2000 BFA in Commercial Art / California State University at Long Beach, CA

Mark Powell - Directors Reel

DANIEL LUCAS //

Creative and Design

Daniel lends a fresh approach to Humble Giants’ work. From his youth, he grew up immersed in a creative sensibility by his Brazilian parents. He was continually drawing and got an early introduction to programming languages like Flash and HTML/CSS. Early on, he utilized these skills to create websites & graphics for local California hardcore bands. Since then Daniel has worked to enhance these skills, his education and visual language. His approach to design fuses traditional elements with new & innovative methodologies. This consistently evolving approach allows his work to shift with cultural tides, while staying true to its underlying message.

Education
2008 BFA in Graphic Design / California Institute of the Arts, CA

D/L - Art & Design

Humble Giants was founded with the ethos that brands deserve to be treated as unique personalities, with their own visual language and aesthetic compass. Our approach ensures that the nuances of each brand are effectively communicated through every available channel. We make sure that the story behind your brand becomes a point of conversation, and that your communication is in line and effective at keeping the conversation going. To us, the designer-client relationship is especially effective thanks to the rich possibilities and benefits that relationship yields. We combine an extensive knowledge of advertising with a forward-looking sensibility that traverses the boundaries of new and traditional media to fully empower the story of each brand. Humble Giants’ approach engages personalized brand development to ground a consistent voice for our clients' brands and organizations. With a wide range of knowledge and skills, we can ensure that the appropriate channels and tools are being used to solve any design or production problem promptly - evading headaches and confusion when working across multiple mediums and strategies. We also believe that when something is your passion, you do it better than anyone else. With this in mind, we have established a union of designers, developers & producers. This economy-of-scale is initiated when special projects require the care of extra-specialized hands or minds. Working in partnership with our faction means our clients enjoy the power of a diverse team, all from one studio.