Mammoth Mountain

'Top Of California'

- Print Design
- Advertising Design
- Brand Messaging
- Creative Direction

In a departure from previous campaigns, Mammoth and Humble Giants decided to focus on the experiential qualities of Mammoth Mountain. We infused the campaign with organic textures, colors and patterns - all drawn from the flora around Mammoth Mountain.

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Unbound Events

- Print Design
- Advertising Design
- Brand Messaging
- Creative Direction

Mammoth Mountain is home to many events throughout the season, and this year it was our job to make sure all the advertising for these events matched the new brand feel we crafted. From Concerts to Parties, we made sure you knew it was at Mammoth instantly.

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West Coast Invitational

- Web Design
- Advertising Design
- Print Design
- Apparel Design
- Web Consulting
- Concept Development
- Brand Messaging
- Motion Design
- Signage
- Outdoor/Spacial Design

The West Coast Invitational is Mammoth's biggest event, including world class riding, an on snow contest, an urban rail jam, night-time parties and a large scale concert event.

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Mountain Bike Park

- Print Design
- Advertising Design
- Concept Development
- Brand Messaging

Mammoth has been "Sending it since 85," having started the legendary kamikaze downhill and the original mountain bike park. Humble Giants brought this tag to the forefront of the new campaign, which deviated from past years in that freestyle riding was pushed to the forefront.

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'Hot Laps' Campaign

- Print Design
- Advertising Design
- Concept Development
- Brand Messaging
- Photography

Hot Laps was Mammoth's first full length film. Humble Giants was hired to conceive the style and story for the film, including work on the motion graphics, dvd menus and authorizing and the subsequent marketing campaign.

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West Coast Invitational

- Web Design
- Advertising Design
- Apparel Design
- Concept Development
- Brand Messaging

For this year of the W.C.I. we followed the style of that year's Hot Laps campaign and featured images of the contests through the surveillance tvs, fuzz and all.

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