Mammoth Mountain

'Top Of California'

2011-2012

- Print Design
- Advertising Design
- Concept Development
- Brand Messaging

In a departure from previous campaigns, Mammoth and Humble Giants decided to focus on the experiential qualities of Mammoth Mountain. We infused the campaign with organic textures, colors and patterns - all drawn from the flora around Mammoth Mountain. Combining these organic elements with big, fun and enticing photos of Pro Riders (at Mammoth), we created an engaging and consistent message for Mammoth.

WCI Branding & Marketing 2011
YAS Print Campaign 2010
MTB Park Print Campaign 2011
Park Signage & Branding
WCI Branding & Marketing 2010