AD Campaigns

'Top Of California'

Mammoth Mountain

In a departure from previous campaigns, Mammoth and Humble Giants decided to focus on the experiential qualities of Mammoth Mountain. We infused the campaign with organic textures, colors and patterns - all drawn from the flora around Mammoth Mountain.

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'Sights Sounds'

TAVIK

For our first Campaign together, Humble Giants decided to produce a photo-shoot that would provide content for the print campaign. This integration of photography and design has led to a truly exciting AD Campaign for Tavik.

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'I Call It Home'

Mammoth Mountain

For Mammoth's latest campaign we mashed up iconic imagery from the California culture Mammoth is rooted in, with the free-spirited and free-styling culture of their pro team.

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Mountain Bike Park

Mammoth Mountain

Mammoth has been "Sending it since 85," having started the legendary kamikaze downhill and the original mountain bike park. Humble Giants brought this tag to the forefront of the new campaign.

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'Too Private'

Private Bank of California

For the Private's Bank re-introduction we designed a series of ads introducing a rather "private" bank. ( No pun intended.) The ads were designed to show their appreciation and unique personal relationship with their clients.

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'Hot Laps'

Mammoth Mountain

Hot Laps was Mammoth's first full length film. Humble Giants was hired to conceive the style and story for the film, including work on the motion graphics, dvd menus and authorizing and the subsequent marketing campaign.

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'All Day'

Mtn. High

Mountain High has award winning terrain parks, in close proximity to the nearby city of Los Angeles. Humble Giants brought these worlds together, featuring organic textures and styling with snapshot images of team pros and features around the resort.

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'Features'

June Mountain

June was an innovative mountain for freestyle riding, including hosting one of the nation's first, and being one of the first mountains to allow snowboarding. 2010 was the mountain's 50 year anniversary.

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'Editorial Riding'

June Mountain

June is all about great riding and a great time. We decided to position them within the part of the magazine that best illustrates that, the photo-featurettes. Accordingly we designed the layout of the ads to match this ever important editorial section, and matched each magazines unique layout to each ad placement.

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