TAVIK

Men's Fall Line

2011

- Creative Direction
- Brand Messaging
- Apparel Design
- Apparel Graphics
- Photography

TAVIK is about being active, living in style, expressing yourself, and turning up the volume. Its original collections are a mash up of clean, sophisticated lines and loud, uninhibited designs.

Humble Giants has been brought on to provide creative direction for the line. This has included focusing the brand, identifying its personalities, both inside and out in market and ensuring that every action of the brand is inline with this inherent identity. We have launched a subsequent advertising campaign, maximizing the use of both traditional and new media. The line's design and direction is fully conceived within our commercial faction.

Mens Fall Line 2011