Why does Brand matter?
Your Brand is both:
- the motivator for your customers to engage more than once with your business
AND
- the “position” and “roadmap” to strategize and plan your business growth.
How does it differ from traditional branding?
HG Superior-Branding™ focuses on a unique way of storytelling, through entertainment, disruption, dramatic effect, and building emotional connections from your brand to your customers.
We believe traditional branding processes focus too much on the internal side of the brand, vs. the external, where the action happens, and their customers and products connect. Our programs flip this approach upside down, with a focus on creating a brand, and dynamic branded tools to enter the market and grow.
What if we have questions or need flexibility?
We offer a free 20-minute consultation to give you a glimpse into how we work and what our process looks like. Once approved, projects move in three or more stages - if you ever decide it’s not the right fit, you can step out before the next stage and only pay for what’s been delivered.
*If you’re not sure where to begin, we recommend you start with one of our branded campaigns and watch your brand’s first scene unfold.
Does Superior-Branding™ work with our marketing programs?
Yes! With a strong brand vision and clear communications, you’ll know exactly how - and to whom - you’re marketing your products. Our specialized brand pillars help you convey your message strategically and effectively across various media platforms, to multiple audiences.
Q: What is the easiest way to test working together on a project?
Hire Humble Giants for a campaign!
The way we work lends itself to engaging brand campaigns that can quickly move your brand identity forward while filling up your drive with some fresh content.
Plus we offer a free 20 minute consultation.
BOOK NOW!!
What are the deliverables?
For our “HG Brand Plan™” we create the following items:
Brand Book
A dimensionalized, multimedia Brand Book, presenting your brand’s identity and assets - delivered as slick, entertaining and engaging as a movie and its characters.
Brand Launch Playbook
A custom playbook that translates your identity and brand into entertaining and educational campaign moments and communications to engage interest in your marketing funnel.
*All other products are detailed separately on the menu. Start with one of our campaigns!
BOOK NOW!!
Q: Why should I choose Humble Giants’ Superior Branding?
A: We have designed a one-of-a-kind branding schematic, in order to create brands that entertain, inspire, and deeply connect to your audience.
Q: How does it differ from traditional branding?
Act 1: “The Setup” - Our Superior-Branding™ focuses on entertainment, disruption, differentiation and emotional connections, versus a typical, cookie-cutter approach to brands and marketplaces.
Act 2: “The Transformation” - Traditional branding projects center on the internal side of the brand, vs. the external - how they are going to communicate and engage their customer in the market. Our programs flip this approach upside down, with a focus on creating a brand, and branded tools to enter the market and grow.
Act 3: “The Turning Point” - Traditional brand programs rarely look to, or past, the first launch. The unique way we build our brands prepares you for in-market messaging and leverages a “three act branded story structure,” to deliver brand strategy for a longer timeline, while preparing you for any challenges or curveballs that come your way.
Q: What is the strategy behind HG’s Superior-Branding?
A: We have combined our unique positioning between three decades of branded experience and cinematic storytelling to deliver a unique brand schematic that demands attention and drives results.
Q: What are the deliverables?
A: For the “HG Brand Plan” we create the following items:
1 - Brand BookA dimensionalized, multimedia Brand Book, presenting your brand’s identity and assets - delivered as slick, entertaining and engaging as a movie and its characters.
2 - Brand Launch Playbook - A custom, scalable playbook that translates your identity and brand into entertaining and educational campaign moments and communications to engage interest in your marketing funnel.
*All other products are detailed separately on the menu.
Q: What is the process like?
Upon project greenlight, here is our process:
1. Pre-Production (Start) - A unique kickoff using our entertainment-forward intake schematic.
- Followed up by a short alignment meeting.
2. Act 1 - The Setup - This is our “discovery period,” where we take your persona, goals, and vision, a cinematic eye on branding, and combine them with marketplace research, crafting unique approaches for your brand.
3. Act 2 - The Transformation (Breakthrough) - We’ve charted the course, now we bring your brand to life, considering all aspects and touchpoints, plus long-term strategy while anticipating potential roadblocks or twists and turns that may arise.
4. Act 3 - The Turning Point - It’s time to go to market. We translate your brand from it’s powerful identity, into storytelling pillars, creating brand communications that have a powerful connection to your products and services. We take into account various target customers and media platforms, creating a unique marketing playbook.
Q: How does Superior-Branding affect our digital marketing programs?
A: Top down - Once you have a strong brand vision, you have strong brand communications, you know how and to whom you are marketing your products. Our brand pillars allow you to strategically communicate on multiple media platforms, to multiple audiences.
Q: What if I want flexibility as we go?
A: We divide our projects up into 3 or more stages - if you decide the program is not for you, simply exit before the next stage, and only pay for the products you have received.
Q: What if I am not sure, or have questions?
A: We offer a free 20 minute consultation to offer you a view into how we work and who we are. OR we recommend you start with a brand campaign and get some new content!
A BRAND?
Q: Why does Brand Matter?
A: Your Brand is the both:
- the motivator for your customers to engage more than once with your business.
AND
- the “position” and “roadmap” to strategize and plan your business growth.
Q: Why is Brand Identity important?
A: Your Brand establishes your “Point of Difference" - the reason your customers come to you vs. your competition. Your brand identity is important because it creates:
1. Unique Value you offer
2. Trust and Credibility
3. A Meaningful Connection to your Customer
4. Creates Value beyond your Yearly Revenue, Larger than any person or thing.
Q: When do I need Brand Marketing vs. Performance Marketing?
A: Brand and performance marketing aren’t enemies—they actually help each other. Brand sets the stage by getting people to know you, care about you, and remember you. Then performance marketing jumps in to get quick results—like clicks, sign-ups, or sales.And when your brand is strong, those results come faster and cheaper. You need to build an audience for your brand in order to make sales with performance.
Q: I need to show ROI for every dollar spent, how does a strong brand help me do that?
A: You go to the theater to see the stars, the story, and the action. But you enjoy the small laughs too… Imagine Brand is the big picture show, and ads are the jokes. We know executives, owners, and marketers want to see where every dollar goes and what it’s doing. This is exactly why we design brand and performance to work together—brand helps you grow over time, and performance brings in quick wins. When they’re combined, you get the best of both worlds.
Q: How do I maximize our brand and our marketing funnel to work together to win?
- Brand → Performance: High brand awareness improves ad response rates and lowers customer acquisition costs. A strong brand makes your campaigns consistently successful.
- Performance → Brand: Campaigns deliver data-driven insights, providing a roadmap and guiding investments in long-term branding..When they work together, (Our HG Brand Plan + Brand Playbook) that’s when the magic really happens, and we have created a feedback loop.
Q: How will Superior-Branding™ support our performance marketing?
- Brand builds trust and makes people feel something.
- Performance gets them to take action.
Q: Will my organic (in feed) or advertising channels be affected by HG Superior-Branding programs and products?
A: Yes, for both, your organic marketing communications should come directly and authentically from your brand. This will build customer trust and loyalty, and create a reason to engage and return to your profiles and platforms. Organic creates an audience, while advertising functions to convert this audience into revenue.
