BUILDING BETTER BRANDS
WITH CINEMATIC STORYTELLING

LEVEL 1

(01)

Brand PLAN

The HG “Superior-Branding™” BRAND PLAN includes two deliverables:

DIMENSIONAL BRAND DECK

Identifies your Brand Identity, then dimensionalizes it, ready for immediate use.

BRAND LAUNCH PLAYBOOK

Assembles a go-to-market strategy for your brand, containing rich storytelling and communications that address both your customer journey and marketplace strategy.

DIMENSIONAL BRAND DECK
BRAND PLAYBOOK
FOR ANY & ALL INDUSTRIES
(02)

THE HG AFFECT

BE A BRAND APART FROM YOUR COMPETITION.

In our years of working across marketing and creative, we’ve noticed a pattern, clients often come to us with the same questions and requests: a new website, better-performing digital campaigns, more visibility. But the real difference between those who meet their goals and those who don’t? The ones who succeed start by building their brand. With a solid brand foundation in place, everything else becomes easier, decisions are clearer, growth is smoother, and their presence in the market is more stable, focused, and effective.A strong brand isn’t just a nice-to-have, it’s the engine that drives lasting momentum.

OUR EXPERIENCE

(03)

WELCOMING ALL TYPES OF BRANDS.

EVERY BRAND LIVES IN ITS OWN WORLD. WE MAKE SURE YOU OWN YOURS.

WITH CROSS-INDUSTRY EXPERIENCE AND A SHARP EYE ON THE LANDSCAPE, WE DIVE DEEP INTO MARKET RESEARCH AND COMPETITIVE ANALYSIS TO GROUND EVERY BRANDING PROJECT IN REAL-WORLD RELEVANCE.

LEVEL 2

(04)

Brand PlaY Book

The BRAND LAUNCH PLAYBOOK includes one deliverable:

BRAND LAUNCH PLAYBOOK

Assembles a goto-market strategy for your brand, containing rich storytelling and communications that address both your customer journey and marketplace strategy.

This is a great option for new products, collections, or brands with a strong core, but faint marketing. Brand Approval is required.

BRAND PLAYBOOK
*SUBJECT TO APPROVAL

LEVEL 3

(05)

CAMPAIGNS

“Superior-Branding™” campaigns cut through today’s content clutter with a distinct cinematic edge. Our unique branding schematic puts entertainment first, crafting content that captivates, performs, and connects. From big-screen productions to thumb stopping mobile moments, we concept, capture, and deliver content built to move.

Thinking about launching a campaign with HumbleGiants? Let’s start with a free consult. We’ll dig into your challenges and pitch tailored solutions designed to take your brand to market with real impact.

CREATIVE DIRECTION
PRODUCTION
CONTENT STRATEGY
CONTENT
EFFICIENT DELIVERY

A LA CARTE

(06)

BRAND QUICKIES

REFRESHING UPDATES & APPETIZERS

(04)

STRATEGY OR QUICK UPDATES.

Discover how our creativity transforms ideas into impactful digital experiences — explore more of our projects.

FAQ

(07)

How we work

FEATURING OUR “BRANDED THREE ACT STRUCTURE™”

ACT 1

THE SET
UP

Market Research & Discovery.

This is our “discovery,” where we take your persona, goals, and vision, and combine them with marketplace research, crafting unique approaches for your brand.

ACT 2

THE
TRANSFORMATION

Brand Identity & Campaign Strategy.

We’ve charted the course, now we bring your brand to life, considering features, touch points, and strategy, while anticipating potential roadblocks or twists and turns that may arise.

ACT 2

THE
TURNING POINT

Brand Campaigns & Playbooks.

We translate your brand from it’s powerful identity, into storytelling pillars, creating brand communications that have a powerful connection to your products and services.